Ontario to Withdraw Tariff Ad That Prompted Trump to Halt Trade Talks

October 24, 2025 | Daniel Cho

In a dramatic turn of events, Ontario Premier Doug Ford has announced the withdrawal of a controversial television advertisement that sparked tensions with the United States. The contentious ad leveraged the words of former President Ronald Reagan to mount a critique against the imposition of U.S. tariffs, a move that incited strong responses from south of the border. With President Donald Trump promptly declaring the termination of ongoing trade negotiations with Canada, Premier Ford's decision signals a step back from the brink in an effort to smooth bilateral relations.

The advertisement in question featured snippets of Reagan's iconic speeches, wherein the late President advocated for free trade principles. This choice of rhetoric, aimed at underscoring opposition to the tariffs, instead fueled the ire of the Trump administration. Seen as an affront to current U.S. policy, it prompted a swift reaction from President Trump, who used the incident to justify halting trade talks, elevating an already fraught trading relationship to a critical point.

The Ford administration’s quick reversal by pulling the ad is illustrative of the delicate diplomatic balancing act that Canadian officials are undertaking amidst the ongoing trade tensions. Premier Ford's office, acknowledging the potential economic ramifications of a prolonged standoff, has opted for conciliation. Analysts note that while the Premier’s rhetoric had been designed to defend Canadian economic interests, it inadvertently risked exacerbating the very issues it sought to address.

As the dust settles, stakeholders in both countries are closely watching for signals of de-escalation. The withdrawal opens a pathway for renewed dialogue, with hopes that cooler heads will prevail to resume negotiations that are vital for the economies of both nations. Canada's strategic retreat could pave the way for a reframing of the trade discourse, potentially leading to more constructive engagement at future rounds of negotiations.

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